Start with the answer text
A sentiment score is a signal, not the full diagnosis. Read the answer text to see whether the change is caused by a new claim, stronger caveat, competitor framing, or outdated source.
Check the prompt and citations
A sentiment change may come from prompt wording, source changes, product news, competitor content, or stale third-party pages. Compare the current answer with prior examples and cited domains.
- 1Review the exact prompt and tag group.
- 2Compare current answer language with earlier samples.
- 3Inspect cited domains and source freshness.
- 4Check whether competitor descriptions changed too.
- 5Assign a content, source, or messaging fix if the issue repeats.
Document the resolution
Record what changed, what action was taken, and when the prompt should be reviewed again. This makes future sentiment movement easier to interpret.