AI Search Referrals
903
7.4% of all sessions
Public report•Sample data
AI Search Traffic Report
Measure how ChatGPT, Perplexity, Gemini, Claude, and other AI assistants send visitors to your website.
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AI Share
7.4%
of all sessions
AI assistants are becoming a major discovery channel. This public report uses sample GA4 data to show how visitors arrive from AI search engines, which countries they come from, and which pages they land on.
Sample report data • Updated daily
Organic Search Referrals
8,318
67.8% of all sessions
All Sessions
12,265
100% of total sessions
AI Share
7.4%
of all sessions
AI vs Organic Search
Compare sessions from AI assistants vs. organic search over time.
AI Search ReferralsOrganic Search Referrals
May 8May 12May 16May 20May 24May 28Jun 1Jun 4
Traffic by AI assistant
Sessions from AI search engines and assistants.
903Sessions
chatgpt.com71.2%
perplexity.ai12.4%
gemini.google.com8.1%
claude.ai5.2%
copilot.microsoft.com1.6%
search.brave.com1.2%
kagi.com0.3%
Showing top 7 of 10+ AI sources
Traffic by country
Sessions from AI search engines by visitor location.
United States
214
India
94
United Kingdom
61
Canada
41
Australia
32
Germany
29
France
22
Singapore
18
Others
92
050100150200250
Total traffic comparison
AI search vs. organic search vs. all sessions.
AI Search Referrals
903
Organic Search Referrals
8,318
Other Channels
3,044
All Sessions
12,265
AI referral landing pages
Top pages that received traffic from AI assistants and search engines.
| # | Session source | Page referrer | Landing page | Country | Sessions |
|---|---|---|---|---|---|
| 1 | chatgpt.com | https://chatgpt.com/ | /blog/ai-search-visibility | United States | 134 |
| 2 | chatgpt.com | https://chatgpt.com/ | / | India | 98 |
| 3 | gemini.google.com | https://gemini.google.com/ | /guides/geo-optimization | United States | 72 |
| 4 | perplexity.ai | https://www.perplexity.ai/ | /blog/llm-seo-guide | United Kingdom | 54 |
| 5 | claude.ai | https://claude.ai/ | /tools/ai-rank-tracker | Canada | 41 |
| 6 | search.brave.com | https://search.brave.com/ | / | Germany | 31 |
| 7 | copilot.microsoft.com | https://copilot.microsoft.com/ | /blog/ai-traffic-reporting | Australia | 18 |
| 8 | kagi.com | https://kagi.com/search | / | France | 12 |
| 9 | you.com | https://you.com/search | /blog/chatgpt-vs-google | Singapore | 9 |
| 10 | arc.net | https://arc.net/ | / | Others | 6 |
View all landing pages
1 - 10 of 214
Sample data for demonstration purposes. Connect your GA4 property to see your real data.
Frequently asked questions
What is AI search referral traffic?
AI search referral traffic is website traffic that arrives after someone clicks a citation, source link, or suggested page inside an AI assistant or AI search engine such as ChatGPT, Perplexity, Gemini, Claude, Copilot, Brave Search, Kagi, or You.com.
Why does ChatGPT traffic show in GA4?
When a visitor clicks from ChatGPT into your website, GA4 can record the referring domain as chatgpt.com. The same pattern can appear for Perplexity, Gemini, Claude, Copilot, Brave Search, Kagi, and other assistants.
How do I track AI search traffic by landing page?
Use GA4 dimensions such as session source, page referrer, landing page plus query string, country, date, and sessions. The landing-page table shows which AI assistants send visitors to which pages.
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