Position explains prominence
Visibility tells you whether the brand appears. Position tells you whether it appears early enough to matter. When an AI answer lists options, earlier mentions often shape the buyer's shortlist.
Review low-position prompts
If the brand appears late, inspect which competitors appear first and why. Look for cited sources, repeated claims, and missing product proof in your own content.
Prioritize commercial prompts
A low position on a comparison or alternative prompt usually deserves more attention than a low position on a broad educational prompt. Prioritize prompts closer to evaluation and purchase.