What share of voice means
Share of voice compares how often your brand appears against competitors in monitored answers. It is most useful when viewed by prompt intent instead of as one blended number.
Read movement by prompt group
A competitor can gain share in comparison prompts while losing in educational prompts. Segment the report by intent, engine, and market to understand which movement matters.
Use answer text for diagnosis
If a competitor gains share, read the answer text and citations. The cause may be a stronger comparison page, fresh third-party coverage, better documentation, or a prompt that better fits the competitor's positioning.